I spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number with a defunct law firm. Google did…
The logistics of proving your local existence to a machineThe office light hummed with a low frequency buzz that matched the static in my head. I spent three months fighting…
The midnight audit of twenty fake reviewsA local cafe owner called me at midnight because a competitor had dropped twenty 1-star reviews in an hour using a VPN. The smell…
The ghost in the GPS coordinatesI spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number with a…
Why Your Service Area Listing Keeps Getting Flagged for VerificationI see the world through a 35mm lens, where the truth lives in the details people usually walk right past. I…
I smell the wet concrete of a rain-soaked sidewalk as I stand outside a storefront that technically does not exist. The sign says it is a plumbing headquarters, but the…
One morning, I logged into my client's Google My Business dashboard, expecting to see a handful of fresh reviews glowing about their latest service. Instead, I was met with an…