The air in my office usually smells like peppermint and the dry, vanilla scent of old property records. I prefer it that way because it keeps my head clear when…
The ghost in the GPS coordinatesI can still smell the wet concrete from that morning in downtown Chicago. I was standing outside a plumbing shop that didn't exist, at least…
I spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number with a defunct law firm. Google didn't…
I spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number with a defunct law firm. Google didn't…
Strategies for Cleaning Up Duplicate Business Listings Without Getting Your Main Account FlaggedThe wet concrete smells heavy tonight, the kind of scent that sticks to your lungs after a summer…
Winning Back Customers After a Negative Review WaveI remember the smell of fresh laundry detergent and the sharp bite of midnight coffee when a local cafe owner called me in…
How to Fix NAP Errors on Social Media and Local DirectoriesI notice the glitches before I notice the business itself. Walking through downtown, I see the storefront sign and my…
The physics of local trust and coordinate salienceI remember when a top-ranking roofing company vanished from the Map Pack overnight. They had dominated the local centroid for three years without…
I walk the streets and see the digital glitches before I see the brick and mortar. The storefront in the Meatpacking District looks perfect; it has the right lighting and…
The Simple Change to Your Primary Category That Can Double Your LeadsThe street smells like wet concrete after a summer rain. I am looking at a storefront in a secondary…